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PRIVACY POLICY

Last updated December 9, 2025

This Privacy Notice for Swingset Labs Inc (doing business as Swingset) ("we," "us," or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

  • Visit our website at https://swingset.ai or any website of ours that links to this Privacy Notice
  • Use Swingset, an AI-native social media analytics and research platform for agencies, creators, and brands
  • Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@swingset.ai.

SUMMARY OF KEY POINTS

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information? We do not process sensitive personal information.

Do we collect any information from third parties? We collect publicly available social media content from platforms including Instagram, TikTok, and YouTube for analysis purposes. We do not collect personal information about you from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We process your information only when we have a valid legal reason to do so.

How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. The easiest way to exercise your rights is by contacting us at info@swingset.ai.

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information we collect may include: names, email addresses, usernames, passwords, billing addresses, and contact or authentication data.

Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number. All payment data is handled and stored by Stripe.

Social Media Login Data. We may provide you with the option to register with us using your existing social media account details. If you choose to register in this way, we will collect certain profile information about you from the social media provider.

Information automatically collected

In Short: Some information is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information.

Event Tracking and Analytics. We use analytics services to track how you interact with our Services, including page views, clicks, feature usage, and other behavioral data. This helps us understand how users engage with our platform and improve the user experience.

Session Replay. We may record and replay your sessions on our Services to understand user behavior, diagnose issues, and improve our product. Session replays may capture your mouse movements, clicks, scrolls, and on-screen activity. We take steps to mask or exclude sensitive information from these recordings.

Social media content we collect for analysis

Our platform ingests publicly available content from social media platforms including Instagram, TikTok, and YouTube. This content is collected for the purpose of providing analytics and research services to our users. We use AI models for video, audio, and text analysis of this content. This social media content belongs to third-party creators and is processed in accordance with each platform's terms of service.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

We process your personal information for a variety of reasons, including:

  • To facilitate account creation and authentication and otherwise manage user accounts
  • To provide our social media analytics and research services
  • To respond to user inquiries and offer support
  • To send administrative information, updates, and security alerts
  • To analyze usage patterns and improve our Services
  • To save or protect an individual's vital interest

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.

If you are located in the EU or UK, the General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. We may rely on the following legal bases:

  • Consent. We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time.
  • Performance of a Contract. We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you.
  • Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests, such as improving our Services.
  • Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations.
  • Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations described in this section and/or with specific third parties.

We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. The third parties we may share personal information with include:

Analytics & Monitoring

  • Amplitude (product analytics, event tracking, session replay)

AI Service Providers

  • OpenAI (AI models for content analysis)
  • Anthropic (AI models for content analysis)
  • Google/Gemini (AI models for content analysis)

Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?

In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.

As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products"). These tools are designed to enhance your experience and provide you with innovative solutions for social media analytics and research.

Our AI Products include: Video analysis, audio transcription, text analysis, content categorization, trend identification, competitive analysis, and conversational research interfaces.

We provide AI Products through third-party service providers including OpenAI, Anthropic, and Google. Your input, output, and usage data may be shared with and processed by these AI Service Providers to enable your use of our AI Products. All personal information processed using our AI Products is handled in line with this Privacy Notice.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. You should only access the Services within a secure environment.

8. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect, solicit data from, or market to children under 18 years of age. By using the Services, you represent that you are at least 18. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records.

9. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: Depending on your location, you have rights that allow you greater access to and control over your personal information.

In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right to request access and obtain a copy of your personal information, to request rectification or erasure, to restrict the processing of your personal information, and if applicable, to data portability.

Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us.

Account Information: If you would at any time like to review or change the information in your account or terminate your account, please contact us. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases.

10. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: If you are a resident of certain US states, you may have specific rights regarding your personal information.

If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you, correct inaccuracies, get a copy of or delete your personal information, and withdraw consent to processing.

To exercise these rights, contact us at info@swingset.ai. We will consider and act upon any request in accordance with applicable data protection laws.

11. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes, we may notify you by prominently posting a notice of such changes or by directly sending you a notification.

12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at info@swingset.ai or contact us by post at:

Swingset AI 3207 Rowena Avenue Los Angeles, CA 90027 United States info@swingset.ai

13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country or state of residence, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. To request to review, update, or delete your personal information, please contact us at info@swingset.ai.